Image by Alex Osterwalder via Flickr

After nearly four years as “Anubis Marketing”, I made a decision to grow my company outward. It started as a simple design, SEO, and internet marketing business, but has since grown to so much more than that. It was time for a change.

I explain my logo here, which really has a lot to do with the naming of the new company, but what it boils down to is that I felt I needed a better representation of myself and my company than “The Egyptian God of Death and Resurrection”. Haha, that wasn’t my initial goal, but since Anubis has the head (and sometimes the body) of a hound (greyhound), it was something that meant something to me. The problem was, it was only a positive meaning to me, as a greyhound owner, and to the rest of the world well… not so much.

Ginkgo trees symbolize longevity, wisdom, and life. That’s more what this business is about, more what I’m about. I love the leaves, so it made sense to me. It should make more sense to others now, too.

So here I sat with this idea to change my company name, and now I have to deal with four years of incoming links to my old site. With the posts and pages and information on that old site. One good thing is that it was built on WordPress, so I can import the old posts over here, but now comes the trouble of letting my RSS subscribers know about the move and doing a permanent redirect from there to the new site, so that the search engines know where I am now, too.

Not that this is all that much trouble, mind you. It’s just a little scary sometimes. There are chances I could lose subscribers if I don’t write that post on the site compelling enough. There are chances I could lose new visitors who click a link expecting to see Anubis Marketing and find themselves at Ginkgo Consulting. There are chances that I won’t, too. So it’s a little unnerving, but it’ll be okay.

Other Changes

Along with the website changes, there are other things I’m implementing into the new business, like fee structure, payment programs, and services offered. Since I’ve had so many new experiences and projects, I wanted a new way to manage everything to help make it easier.

Eventually, I plan to offer “one stop shopping” for programs. If your site needs a “cleanup” on design for example, you’ll be able to come to the site, pay for it, and we can then hammer out the necessary details via email. Rather than spending my time “selling” a package or price, the goal here is to make it smooth and seamless by letting you know up front what’s included in full detail.

I’m also planning on offering premium WordPress themes that can be purchased right from the site and will be emailed directly to you upon payment. This is for people who might only need a “base” layout for their site, but prefer to do all the customizations and implementations on their own without paying additional fees for programming or development.

So, it’s an exciting time for me! I’m looking forward to our growth and expansion, and I’m seeing great things to come!

Have you ever put your blog or business through a major overhaul like this? Please share your story with us in the comments section!

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